So, you’re thinking about venturing into direct mail marketing? Great idea! Direct mail definitely works. According to the Direct Marketing Association’s Response Rate Report, direct mail gets 10 times the response rate of email marketing and 50 times the response rate of display advertising like newspapers or TV. Who knew? Here are a few simple…
Why do your customers do business with you over your competition? Don’t say prices. It’s all about how your customers feel about you. As Independence Day approaches, the question of how patriotic you appear to be makes a subconscious difference for many of your customers. But how do you communicate that you share their national…
It doesn’t matter how long you’ve been in the business. You’re painfully aware of how little people want to talk about your product: insurance. Death, disability, liability … pain and strain. Doom and gloom. Nobody wants to think about it, let alone talk about it. It’s no wonder you have to work so hard! The…
It’s pretty easy to tell if networking is doing you any good. Did you get leads from people you met at that luncheon or social club meeting or chamber event that turned into sales … or not? But what about all your OTHER marketing activities? This is where many small business owners sigh, throw up…
Local marketing firm Farmhouse Creative has expanded its staff with the addition of Amy Leffingwell as Project Manager. A Muncie native, Amy received her Bachelor of Arts Degree in History from Ball State University. Before joining Farmhouse Creative, Leffingwell worked in professional sales, media consulting and has extensive experience in creative writing and editing. She…
“I’ve been doing this a long time. I’ve tried everything,” you say about your marketing. But have you? Really? Bet you haven’t tried these 10 amazing marketing ideas: Put your logo on a sandwich board, hang it on an adult male gorilla and walk the streets with it downtown at rush hour. Well, maybe a…
Did you know our esteemed leader, Angie Rogers-Howell, is not only an experienced marketing professional but a star of the local stage as well? Her most recent appearance at the Muncie Civic was in The Taffetas as Cheryl, the blonde member (it was a wig) of the singing sister quartet who travels all the way…
Have you ever picked up a brochure about a therapeutic procedure, product or medication and felt like you were going blind from information overload? If you’re in the medical profession you probably haven’t because you understand what you’re reading. It’s much more likely you’re the perpetrator, not the victim, of numbing numbers, boring bullets, drab…
We had a situation arise recently with one of our clients. In an unrelated email exchange they mentioned that their donation form “didn’t work anymore”. When I read something like that I immediately check it out. The client was right, the form didn’t work because the PayPal account connected to that form was deactivated. A…
Imagine you had your own industry magazine, targeted to your best customers, branded with your company name and logo. It’s not just Equestrian Magazine, it’s “Equestrian Weekly by Mable’s Stables.” It’s not just Bicycling Magazine, it’s “Ted’s Bike Shop’s Digest.” Get the idea? Companies have increasingly utilized this concept in the 21st century. Rather than…