November was a busy month at the Farmhouse. Giving Tuesday was front and center with many of our clients participating and needing a plan of action. As we evaluated our clients’ results, a few lessons were learned. Preparation = more success. Conversely, those organizations who jumped in the day of tended to receive substantially lower…
Ah, November…‘Tis the season most nonprofits ramp up their efforts to promote charitable giving, while their for-profit counterparts are ramping up sales promotions and gift ideas for the holidays. And since Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday are right around the corner, now is the perfect time to take your website for…
The decision to rebrand is a serious one and can affect how customers see your company, good or bad. And if you’re considering a rebrand, chances are you may be due for one. We’re not talking about just being tired of your logo or colors. We’re talking about dollars and cents. Here are a few…
Only eleven more weeks until Christmas. Can you believe it? Most mass retailers have already set up Christmas merchandise displays and it’s not even Halloween yet! The fact is, just around the corner “‘tis the season” – complete with long checkout lines, hustle and bustle, and Black Friday. And if you survive Black Friday, there’s…
Business owners had it pretty darn good in the olden days. As a rule, people lived in stable communities where their social position and role didn’t change very much. Artisans and craftspeople might develop a few partners and customers then work with them for the rest of their lives. And although it benefited some to…
When you’re running a business, every customer counts. That’s why effective and consistent marketing strategies are a must. Also, every penny counts. So why spend money to outsource your marketing? I mean, how hard can it be, right? Here are a few questions you should ask yourself before committing to marketing your business. Do you…
Marketing 101 says that people do business with people they trust and have a relationship with. You’ve worked hard on building strong relationships with your clients through good service and quality products. It’s just as important to work on keeping it strong. This can be achieved by two simple words: “thank you.” Acquiring a new…
There are two constants in a business owner’s life: print isn’t dead and change is inevitable. Notepads, postcards, and flyers will likely be part of most businesses’ marketing efforts for years to come. And since time changes everything, even your business, your marketing materials should change too. Are your print pieces guilty of any of…
It’s already August and most schools will be in full session this month. Traditionally, many industries experience a serious lull in business during the summer months. People are on vacation, busy with family and outdoor activities, but data suggests that August is when shopping picks back up. And boy, does it! Back to school season…
So, you’re thinking about venturing into direct mail marketing? Great idea! Direct mail definitely works. According to the Direct Marketing Association’s Response Rate Report, direct mail gets 10 times the response rate of email marketing and 50 times the response rate of display advertising like newspapers or TV. Who knew? Here are a few simple…