We all have routines. Brushing our teeth, walking the dog, checking the morning news. Can you make success part of your daily routine? Here are some habits you can practice to make the most of your business. Dream Big Even if your business is small, you can still dream big. Get a clear vision of…
by Matthew C. Bloom Start with questions and choose a category. Research answers. Research keywords/key phrases. Craft a headline using the keyword/key phrase. Write an attention-grabbing introduction. Make an outline. Write to inform, not advertise. Use headers, subheaders, numbered lists and bullet points. Add bolding, italics, and/or underlining. Add hyperlinks. Sleep on it. Then go back…
The Indiana Small Business Development Center (SBDC), part of the Indiana Economic Development Corporation (IEDC), honored one business from each of its 10 regions statewide on Thursday, May 9th in Indianapolis. Muncie based Farmhouse Creative, founded by Angie Rogers-Howell in 2012, received the 2019 Small Business Impact Award, representing the east-central region. This award recognizes…
Running a small business takes time, energy and effort. Marketing is crucial to your success. You can do it all by yourself, or you can trust an outside agency to help. Let’s look at a few reasons why working with a marketing agency makes sense. Expert Knowledge A marketing agency can provide expert knowledge and…
There’s no denying that social media is an important marketing tool. But which platforms do you need to promote your business and brand? Facebook is still at the top, and Twitter is also an important channel to use. But Instagram is fast becoming the go-to social media app —for both personal and business use. Here’s…
WHAT IS A PODCAST? Podcasts are just like radio shows but are on the internet. The difference is now you can choose specific topics or categories you’re interested in. These are published weekly (sometimes daily), and cover any topic you could think of. They’re great as a break from music, to learn about your industry,…
Even in the digital age, direct mail is an important and useful marketing tool for small business. Direct mail also has a long history, beginning thousands of years ago. Let’s take a look. Ancient Beginnings The earliest concept of direct marketing can be traced to Ancient Egypt — around 1000 BC. A local landowner used…
We all know that time is precious. There are 24 hours in a day, and it sometimes seems like that’s not nearly enough (how about a 30-hour day?). We all juggle work, home, and other responsibilities. Managing your time can be tricky, but effective time management is essential for a successful business. You can’t add…
You work hard at your business, and, while it’s generally something you love doing, it’s easy to feel a little drained. Do you sometimes have trouble getting — and staying — motivated? Here are a few tips to help get back — and keep — your focus and drive. Review (and Renew) Your Goals People…
At the start of each year, we often make resolutions: lose weight, exercise more, get organized. While the first two are often tricky, that last resolution is pretty doable (and without suffering through food cravings or sore muscles). Let’s look at getting organized and decluttering your business environment. Japanese organizing consultant Marie Kondo sparked a…