Small. Simple. Effective. The business card is a popular and useful marketing tool and has been around for a long time, in one form or another. Let’s take a look at this essential piece of business stationery. Visiting Cards The origin of the business cards takes us back several centuries to China. In the 1400s,…
We all know that the internet is a powerful way to connect to your customers and boost your sales. Email marketing, blogging and social media are digital tools every business needs. But just as you wouldn’t have only one type of tool in your toolbox (like a set of screwdrivers), you don’t want to limit…
Relaxing at the lake. Hitting the pool. Grilling in the backyard. Taking a road trip. You’ve squeezed the last bit of fun out of summer and now it’s time to get back to business. But it’s not always easy to make that mental change. Here are some tips on how to shift gears and get…
It’s back-to-school season (where did the summer go?) and the perfect time for a pop quiz. Ready to test your marketing IQ? Let’s start! Blogs are a great way to connect to customers and offer great advertising opportunities. What’s the average blog word count? A. 750 words B. 1,050 words C. 1,700 words D. 2,500…
Want to connect with your customers and communicate to them directly? The rise of social media makes custom targeting easier — and faster — than ever. But what platforms will perform the best and give you the results you’re looking for? All social media is not created equal, especially when it comes to promoting and…
We all know the importance of digital marketing, including social media, blogging, and targeted email campaigns, but don’t overlook traditional advertising methods while planning your strategy. A very effective way for local businesses to reach their customers is often overlooked: billboards. Billboards rose to prominence in the early 1900s, about the same time as automobiles…
The temperature is rising, and it’s the perfect time to make your marketing sizzle. Not sure where to start? Don’t sweat it. Here are 5 simple ways to turn up the heat: Advertise on Facebook: Posting engaging content on social media is a must for promoting your products or service to your customers. But great…
Farmhouse Creative was featured as the Muncie/Delaware County Chamber Spotlight in Sunday, July 8th, 2018 edition of The Star Press. If you’ve spent any time at all in downtown Muncie, chances are you’ve run into someone from Farmhouse Creative. Located in the historic Roberts Hotel, Farmhouse Creative is a marketing and branding firm specializing in print…
In early spring, all of us at the Farmhouse, as well as many other community members were invited to attend the soft opening of Pete’s Bar & Grill, on the former Pete’s Duck Inn site. The atmosphere was fresh and the food was delicious. After we rolled ourselves out to our cars, we reflected on…
Your customers aren’t doing business with you based solely on your pricing or product offering – they’re also responding to your business’s brand personality. Creating an effective brand personality helps people relate to your business. This personality often mimics your target audience. Don’t get this confused with brand identity (which is your logo, images, fonts,…