Only five more weeks until Christmas! Whether you just uttered a “yay” or an “ugh” doesn’t change the fact that just around the corner the Christmas chaos commences – complete with long checkout lines, hustle and bustle, and Black Friday. And if you survive Black Friday, there’s Cyber Monday. At least you can stay warm…
You want to keep your customers happy, but how do you know how they really feel about your products and services? A customer survey is an effective way to gain important insights into just what your customers are thinking. You want to design a survey that gets you the information you need and one that…
The holidays are upon us, and that means family, friends, food, social events — and shopping (lots and lots of it). Black Friday and Cyber Monday are the two big shopping days, but there’s another day that’s important to local entrepreneurs: Small Business Saturday, which is November 24. The day was first observed in the…
Since you’re reading a blog, this seems like an appropriate place to discuss blogs. Blogs are a mainstay of the internet, and there are blogs for nearly every topic under the sun — news, media, marketing, work, hobbies, entertainment, pets. You name it, there’s a blog about it. But how did blogging start? And how…
Fall is in the air, and Halloween is right around the corner (EEK!). Ghost, goblins, witches and candy-crazed kids aren’t the only scary things lurking out there. Many small business owners fall prey to something just as frightful: marketing misconceptions. Misconception #1 If I Use Social Media to Market My Business, I Don’t Need a…
Small. Simple. Effective. The business card is a popular and useful marketing tool and has been around for a long time, in one form or another. Let’s take a look at this essential piece of business stationery. Visiting Cards The origin of the business cards takes us back several centuries to China. In the 1400s,…
We all know that the internet is a powerful way to connect to your customers and boost your sales. Email marketing, blogging and social media are digital tools every business needs. But just as you wouldn’t have only one type of tool in your toolbox (like a set of screwdrivers), you don’t want to limit…
Relaxing at the lake. Hitting the pool. Grilling in the backyard. Taking a road trip. You’ve squeezed the last bit of fun out of summer and now it’s time to get back to business. But it’s not always easy to make that mental change. Here are some tips on how to shift gears and get…
It’s back-to-school season (where did the summer go?) and the perfect time for a pop quiz. Ready to test your marketing IQ? Let’s start! Blogs are a great way to connect to customers and offer great advertising opportunities. What’s the average blog word count? A. 750 words B. 1,050 words C. 1,700 words D. 2,500…
Want to connect with your customers and communicate to them directly? The rise of social media makes custom targeting easier — and faster — than ever. But what platforms will perform the best and give you the results you’re looking for? All social media is not created equal, especially when it comes to promoting and…