What Is Inbound Customer Service?

Inbound customer service is a way of providing customer service that aims to convert strangers into visitors, then leads, customers and finally promoters. Inbound customer service turns the traditional model on its head by going directly to the consumer instead of waiting for them to come to you. It’s a proactive approach that makes it easier for customers to get in touch with companies when they need help, which means your organization can react quickly when issues arise and provide better support throughout the lifecycle of the relationship with your customers.


What inbound customer service is:

Inbound customer service is a way to handle customer questions and concerns. It’s a way to turn strangers into visitors, leaders, customers and then promoters. The goal of inbound customer service is to solve problems and make your customers brand ambassadors instead of just buyers.


How to provide inbound customer service:

Providing inbound customer service is not a one-size-fits-all process. Each company has its own unique needs and preferences, which means there’s no single strategy for providing great service.

However, there are some best practices that can help you provide excellent support to your customers:

  • Answer questions as quickly as possible by using tools like live chat or email automation. This allows you to resolve issues quickly and efficiently without requiring an agent in the loop at all times (which saves money).
  • Help customers find answers themselves by providing them with tools such as FAQs and knowledge bases so they don’t need to contact support every time they have a question or issue with their account–you want them coming back again!


Inbound customer service turns strangers into visitors, leads, customers and then promoters.

  • Inbound customer service is the best way to win customers.
  • Inbound customer service is a process, not just a department or set of tools.
  • Inbound customer service is a mindset that permeates every aspect of your business and culture–from sales to marketing to product development–and makes it easy for people who have never heard of you before (strangers) to become visitors, leaders and then promoters who help spread the word about what you do and why they love it so much!



Inbound customer service is a way of delivering excellent customer service to customers. It’s about using technology to simplify your workflow, so you can focus on the most important part: actually helping customers. Inbound customer service helps businesses by making sure that every customer issue is resolved as quickly as possible, so they’ll keep coming back for more!