4 Big Marketing Mistakes

It’s no secret that marketing is difficult. You need to find a niche, target your customers, and then persuade them to buy your product or service. But what do you do when it seems like nothing is working? If you’re in this position right now, don’t panic! This post will help you identify where your marketing efforts are falling short so that you can make changes and get back on track before it’s too late.


1. Don’t use social media

You need to be on social media.

Social media is a great way to build relationships and get feedback, but it’s also an excellent way to build trust and brand awareness. It can be used as a powerful lead-generation tool as well. The best part? You don’t have to spend money on ads or any other gimmicks; just put in the time and effort required for each platform you use.


2. Don’t focus on content marketing (blogging)

Blogging is the most powerful way to establish yourself as an expert in your field, but it’s also a great way to get backlinks and build your brand. Plus, if you do it right, your blog can build an email list that will help you sell more products/services down the line.


3. Resist change

You may be resisting change, but you don’t have to be. Change is good for your business and for your marketing strategy, so embrace it! If you’re struggling with this concept and want some help getting started, here are some tips:

  • Don’t fear the unknown–it might just lead to something great!
  • Look at every opportunity as an adventure instead of a threat
  • Take a deep breath before jumping into something new; this will help calm any nerves or anxiety caused by the prospect of working outside your comfort zone.


4. Don’t leverage data

The first thing that you have to do is get your hands on the data. You can’t improve what you don’t measure, so start collecting it and analyzing it. The easiest way to do this is by using a tool like Google Analytics or Meta Business Suite.



Marketing is a challenging and constantly-evolving area of business. It’s important to stay up-to-date on what works in order to stay ahead of the curve, but it can be difficult for companies that have been around for decades or longer. If you’re struggling with any of these issues, don’t fret: there are plenty of resources available online that can help!