We all know the importance of digital marketing, including social media, blogging, and targeted email campaigns, but don’t overlook traditional advertising methods while planning your strategy. A very effective way for local businesses to reach their customers is often overlooked: billboards. Billboards rose to prominence in the early 1900s, about the same time as automobiles…
The temperature is rising, and it’s the perfect time to make your marketing sizzle. Not sure where to start? Don’t sweat it. Here are 5 simple ways to turn up the heat: Advertise on Facebook: Posting engaging content on social media is a must for promoting your products or service to your customers. But great…
Farmhouse Creative was featured as the Muncie/Delaware County Chamber Spotlight in Sunday, July 8th, 2018 edition of The Star Press. If you’ve spent any time at all in downtown Muncie, chances are you’ve run into someone from Farmhouse Creative. Located in the historic Roberts Hotel, Farmhouse Creative is a marketing and branding firm specializing in print…
In early spring, all of us at the Farmhouse, as well as many other community members were invited to attend the soft opening of Pete’s Bar & Grill, on the former Pete’s Duck Inn site. The atmosphere was fresh and the food was delicious. After we rolled ourselves out to our cars, we reflected on…
Your customers aren’t doing business with you based solely on your pricing or product offering – they’re also responding to your business’s brand personality. Creating an effective brand personality helps people relate to your business. This personality often mimics your target audience. Don’t get this confused with brand identity (which is your logo, images, fonts,…
It’s hard to believe, but spring is right around the corner and our client, Hillcroft Services, is gearing up for its annual golf outing. To solicit event sponsors and golf teams, we produced a trifold brochure with event details and a perforated registration piece that can be easily filled out, detached and mailed in. In…
The Jay School Corporation just completed the process of developing a strategic plan for 2018-2021. They contacted the Farmhouse to compile the information into an easy to read document that they could distribute both in print and digitally. We developed a 52-page book, incorporating photos of students and staff from all 9 schools and colorful…
Our friends at The Facing Project asked us to create the take-home piece for their most recent project, Facing Teaching. We’ve worked with the Facing Project on several other projects, including Facing Autism, Mentoring in Muncie, and Facing Addiction, and A Midsummer Night’s Narrative. For this project, we were up against a challenging deadline, but…
Farmhouse Creative is excited to announce their expansion into the Downtown Co:Lab private office space in the Lofts at Roberts (former Roberts Hotel), right across the street from the Horizon Convention Center. Our new office, at 420 South High Street, will be able to house all of us, with room for continued growth. “As Co:Lab…
As we entered 2018, all of us at the Farmhouse took some time to reflect on 2017 and make some predictions for the coming year. Reflections We not only physically moved our office to the Co:Lab at MadJax, we also expanded our staff by hiring a project manager. This allowed us to launch more websites…