When it comes to your marketing needs, you have a lot of choices.
There are plenty of agencies in Indianapolis (and surrounding areas like Fishers and Carmel) that can provide a wide range of services. Indy agencies are perfectly fine, but they’re probably missing something that’s very important: They don’t know Muncie.
If your business is in Muncie, and your customers are in Muncie, it makes sense that your marketing agency should also be in Muncie.
Here are five reasons to go with a local agency:
We Know the Area
Muncie is a unique market, and we know it because it’s our market, too.
Indianapolis is 65 miles away and considers Muncie a satellite colony at best. We’re familiar with what makes our town — and community — special. We know the geography… from McGalliard to the Muncie Mall; Walnut to Wheeling; Ball State University to Ball Hospital (now IU Health).
Even in today’s hyper-connected society, local searches continue to be important for Internet marketing.
A national (or Indy-based) agency may know the popular, well-advertised attractions in our area; we know the hidden gems and lesser-known amenities (think Starbucks vs. The Caffeinery).
In terms of digital marketing, our unique position will help us prepare content that will make your local SEO (Search Engine Optimization) successful, something you probably couldn’t get from a national agency.
We Have Local Connections
Like your business, we have connections with other organizations in Muncie, and we also have great vendors that we’ve had long-term relationships with. We’re also able to tap our friends and contacts to put together cross-promotions that benefit both you and other businesses. We can also count on our local contacts to share information with us.
Faster Response Time
A bigger non-local agency may not be able to send someone over in a timely fashion to discuss your marketing strategy when you have a concern. It could take a few days, or they might not send a rep at all. We’re centrally located in downtown Muncie, always available to help with any questions or concerns.
We’re also committed to our community, and we know that when one business succeeds, it helps everyone prosper. We make YOU our priority, and we will work tirelessly to meet your needs and get back to you as quickly as possible.
We Let You Focus on Your Business
When you use an agency that’s in your backyard, you can spend time on other aspects of your business. We’re plugged into the community and can let you know about changes in the local market or conditions that might require your attention. We also know when not to distract you – such as when there’s a local event that requires your undivided attention.
As we know the current market conditions, we can adapt your marketing strategy to suit them. Changes literally affect our neighbors, so we’re quick to act when we see a situation that needs attention.
So, if you’re a customer, we thank you. And if you want to be a customer, shoot us an email or give us a call.
At Farmhouse Creative, we’re here to help with all your marketing needs.