Inspire Academy

Inspire Academy was referred to Farmhouse by a current client. They had one goal: to attract and retain students and families. Easy enough, right? Maybe for a traditional city or county school system, but not so easy for a school as unique as Inspire Academy. And although they are a tuition-free public school, they are often confused with tuition-based private schools.

They had already established a logo that they were happy with but needed us to streamline their marketing materials to bring better awareness to their brand.

We all agreed that a direct mail recruitment piece was the way to go. Not only could they highlight the school, but they could also raise awareness that they recently moved to a different facility and were able to expand their already established elementary school curriculum to include middle school.

We started from scratch by guiding them in their purchase of a mailing list targeting households with school-aged children in the Muncie area. Then, we designed, printed and mailed the card – which was consistent with their brand.

In the same vein, we developed a flyer and business card-sized referral card that could be easily distributed around the community by current students and their families, should they be asked about Inspire. Who better to promote a school than happy students and families?

We wish Inspire Academy a terrific new and expanded school year!

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