Email is a way of life and this method of communication can be a powerful marketing tool. Here are some tips for building and growing your email marketing list. Why Email? First, let’s look at why a small business should choose an email marketing campaign. Number one, it works. Ninety-one percent of people like to…
We all know that marketing is crucial to small business success. Let’s look at content marketing and how you can leverage it for your needs. What do we mean by “content”? Blogs, articles and social media posts are a few types of content. You can also use animation, video, podcasts, events, press releases, eBooks, print…
Has your marketing firm gone MIA? Have they retired, gone out of business, or closed shop? Has your website provider skipped town and left you in the (literal) dark or decided they don’t do websites anymore? Is your marketing firm hard to get in touch with – do they not answer phone calls or emails?…
On the Radio Radio is still a powerful sales tool, especially for local marketing. Let’s take a look at this popular medium. A New Invention and a New Market Guglielmo Marconi is generally credited with inventing the radio and won the 1909 Nobel Prize in Physics (shared with Karl Braun) “in recognition of contributions to…
We all have routines. Brushing our teeth, walking the dog, checking the morning news. Can you make success part of your daily routine? Here are some habits you can practice to make the most of your business. Dream Big Even if your business is small, you can still dream big. Get a clear vision of…
by Matthew C. Bloom Start with questions and choose a category. Research answers. Research keywords/key phrases. Craft a headline using the keyword/key phrase. Write an attention-grabbing introduction. Make an outline. Write to inform, not advertise. Use headers, subheaders, numbered lists and bullet points. Add bolding, italics, and/or underlining. Add hyperlinks. Sleep on it. Then go back…
The Indiana Small Business Development Center (SBDC), part of the Indiana Economic Development Corporation (IEDC), honored one business from each of its 10 regions statewide on Thursday, May 9th in Indianapolis. Muncie based Farmhouse Creative, founded by Angie Rogers-Howell in 2012, received the 2019 Small Business Impact Award, representing the east-central region. This award recognizes…
Running a small business takes time, energy and effort. Marketing is crucial to your success. You can do it all by yourself, or you can trust an outside agency to help. Let’s look at a few reasons why working with a marketing agency makes sense. Expert Knowledge A marketing agency can provide expert knowledge and…
There’s no denying that social media is an important marketing tool. But which platforms do you need to promote your business and brand? Facebook is still at the top, and Twitter is also an important channel to use. But Instagram is fast becoming the go-to social media app —for both personal and business use. Here’s…
WHAT IS A PODCAST? Podcasts are just like radio shows but are on the internet. The difference is now you can choose specific topics or categories you’re interested in. These are published weekly (sometimes daily), and cover any topic you could think of. They’re great as a break from music, to learn about your industry,…