If you’re like most entrepreneurs, you are constantly looking for new and better ways to market your business. However, what you might not know is that there are some marketing mistakes that keep small businesses from growing. If you want to see better results with your marketing efforts, then here are the top five marketing mistakes that small businesses make.
1: Lack of a marketing plan
The first thing you need to do is create a marketing plan. This is the most important step in your marketing strategy, and it’s not as hard as it sounds.
There are many different ways to create a marketing plan, but here are some things that every good one should have:
- Goals – What do you want to achieve? Are there any specific metrics or milestones that would indicate success? If so, include them here so everyone knows what they’re working towards.
- Audience – Who are your customers? What do they like/dislike about their current experience with your company or brand? The more information about them (and their needs) that goes into this section of the plan,
2: Unclear messaging
If your audience can’t understand what you are saying, then they won’t be able to connect with your brand. You need them to clearly understand what it is that you do and why they should care about it.
You may think that using jargon or buzzwords will help impress your customer base, but instead it will have them running for the hills! Don’t confuse them with messages that doesn’t make sense because this will only lead to confusion and frustration.
3: Lack of diversification
It’s easy to get caught up in the excitement of a new marketing strategy, but if you put all your eggs in one basket and it doesn’t work out, you’ll have nowhere else to turn. When you diversify your marketing efforts, you can still find success even if one or two strategies don’t pan out as expected.
4: Not creating a customer avatar
A customer avatar is a hypothetical person that represents your ideal customer. It helps you focus on the right customers, create content and messaging that resonates with them and finally identify your ideal customer.
A great way to get started is by asking yourself these questions: Who are my ideal clients? How old are they? Where do they live? What do they do for work? What’s their relationship status (single/married)? Do they have kids or pets? Are there any specific hobbies or interests?
5: Missing the point that content marketing is about building relationships with people, not just filling their inboxes with ads they don’t want to see
It’s not just about filling inboxes with ads people don’t want to see. It’s about providing value, building relationships and creating a community of like-minded people who are interested in what you have to say.
Marketing is a tricky business, but it doesn’t have to be. The key is to keep an open mind, test out different strategies and see what works best for you. If one type of advertising doesn’t seem to be working as well as another type then switch it up!