5 Skills to Master Social Media Marketing as a Small Business Owner

Social media marketing is a powerful tool for any small business, but it’s not easy. You need to master five skills in order to get the most out of your social media marketing efforts:


When you communicate with your customers, it’s important to listen. You can use social media to respond to customer comments and questions, but also consider using it as a listening tool. Listen for what people are saying about your business and how they feel about it.

If someone has had a negative experience at one of your locations, don’t ignore them–respond! Use social media as a way of addressing customer issues in real time so that other customers don’t have the same experience or feel ignored by the company itself when they reach out with concerns or complaints over social media channels like Facebook Messenger or Instagram DM (direct message).

It’s also helpful if you’re able to find out what topics interest people most when talking about your industry; this will help guide future content creation efforts based on what matters most within each particular niche market segment being targeted by small businesses across various industries nationwide today.”


Writing skills are a must.

If you’re going to be successful in social media marketing, you have to have the ability to write well. You need to be able to craft engaging copy that will catch your audience’s attention and keep them interested in what you have to say.


The best way to stand out is by being creative.

Use images, videos and GIFs in your posts. These are more likely to be shared than text-based content on social media sites like Facebook and Twitter.

Use infographics as a way of providing information in an interesting way that’s easy for your readers to digest.

Use emojis and memes that reflect the personality of your brand or business (or even better–create some original ones). They’re fun ways of adding personality without being too serious all the time!

User-generated content (UGC) means asking customers for their input rather than just posting what you think people want from you as an advertiser – this could include photos or reviews about their experiences using one of your products/services; if it fits into their daily lives then they will engage with this type of post because they want others’ opinions before making any purchasing decisions themselves.”

Project Management

Project management is a crucial skill for any business owner. You’ll need to be able to plan, schedule and execute projects from start to finish. This means you need to know how long each step will take, how much money it will cost and what resources are needed at each stage of the process. Have more questions about this? Check out a previous Farmhouse Creative blog all about Successful Project Management! 

Marketing Strategy

To get started, you’ll need to create a marketing strategy. This will help guide all of your efforts and ensure that they are aligned with each other. Your marketing strategy should contain the following:

Know your audience. Who are they? What do they like? How can you communicate with them in a way that resonates with them?

Know your brand. What makes up the essence of your brand–its values and personality–and how do these relate to other brands in the same industry (or not)? Are there any elements that define what makes you unique compared to others in this space; if so, how can we incorporate those into our social media posts or blog posts on a regular basis so people see us as different from others out there doing similar things as us (if applicable)


We hope you’ve enjoyed this list of 5 skills to master social media marketing as a small business owner.

This is a great opportunity to learn more about yourself, your business and what you can do to improve it. If there is anything we missed or you would like more information on please feel free to reach out!