What Should Your Marketing Team Be Focused on This Year?

If 2023 is anything like the last few years, then it’s likely to be a busy one. So how do you make sure that you’re focusing on the right things? Here are five tips for staying productive and getting things done this year:


The first thing you need to do is define your goals. What are the things that are most important to your business? Do you want to increase your productivity, work on a new project, or expand market reach? It may seem like these goals are all the same, but there’s actually a lot of difference in how you go about achieving each one. For example, it would be very easy for me to say that I want to be more productive. However, my definition of “more productive” could mean anything from working five extra hours every week or writing two blog posts per week instead of just one.

Setting clear goals allows us to understand our current situation and where we want to be at some point in time (this might be tomorrow or next year). Without goals we often fall into habits that aren’t necessarily helpful for us or our team.

Understand Your Audience

A top priority in marketing should always be understanding your audience. This means knowing what they want and how trends in the industry could impact you. It also means knowing your brand’s strengths and weaknesses so that you can make sure that messaging aligns with them. Finally, it means understanding who your customer is and what their pain points are—that way, you know where to focus resources on solving those pain points.

React Quickly

When it comes to digital marketing, the ability to react quickly is one of the most important skills you can have. The market changes every day, as do your competitors and audience. If you’re not flexible and able to adapt, it could be detrimental to your business.

If there’s one thing we learned from 2022 (and in fact, all previous years), it’s that being able to react quickly will help your business stand out from the crowd. This means:

  • Reacting quickly when something goes wrong (like a hack).
  • Reacting quickly when someone asks for something new or different.
  • Reacting quickly when a competitor makes an announcement that impacts your business directly or indirectly (like Google updates).

Quality over Quantity

To focus on quality over quantity, consider the following questions:

  • What do you want to accomplish this year?
  • How many projects can you realistically work on at once?
  • Which of these projects are most important to your organization’s vision and how will they help fulfill that vision?

Now that you’ve narrowed down your list, it’s time to take action. Make sure that you have the right people in place to help you focus on these select tasks. For example, if one of those tasks includes launching a new website or app, make sure that someone who has experience with software development is working with the development team so they don’t waste time learning how best practices should be followed when creating digital products (or worse yet—spend too much money on catered lunches while they figure out what needs doing).


I hope this has helped you to get started on where to focus your marketing efforts. Remember, if you need any help or advice then we’re always here!