Instagram is a great tool for businesses. It’s a place where you can share your expertise and interact with your followers, all while driving traffic to your website or blog. But just like any other social media platform, Instagram requires some effort to grow your following. And if you want to gain more exposure on Instagram, it’s important that you invest in creating high quality content that engages users and keeps them coming back for more.
In this article we outline five things even the newest business owners can do to help grow their Instagram accounts:
Schedule Your Content
You should schedule your Instagram content, so that you can give ample time and energy to review each post instead of posting somewhat quality content in real time. Real time content is great for story updates but, especially for feed posts, curate and schedule out your content!
Engage with Your Audience
The biggest mistake you can make is focusing on vanity metrics.
Vanity metrics are the numbers that show a lot of activity, but don’t actually reflect growth. For example, if your Instagram account has 1,000 followers, it might seem like you have a ton of engagement going on—but that’s not necessarily true. Those numbers could actually be deceiving. Without engagement from real people who care about what you’re doing and want to see more posts from you in the future (i.e., people who will eventually become customers), all those follows won’t mean much.
The best way to engage users is to interact with them! Utilize tagging, commenting and messaging – not just the number of followers. The goal is to have high engagement and this is something you can do organically without ever paying a penny!
Learn from your Analytics
Every social media account is unique to its audience. Your Instagram analytics will show you which posts received the best engagement and which ones didn’t. This is why it’s important to learn how your followers respond to different types of content—and use this knowledge when planning future content strategies.
Make More Reels
To stay competitive in the social media space, you’ll need to make more than just feed posts. Instagram will be leaning hard into Reels in 2023 and it’s going to help you grow your account.
Reels get up to 300% more engagement over still posts. So if you’ve been thinking about making a reel instead of just posting photos, now’s the time!
Don’t overthink it!
- Set Goals
Setting goals is a must. You want to be sure that you can track your progress and keep yourself accountable. It’s important to set goals that are measurable, achievable, realistic and time-bound. For example: “I want to increase my followers by 10% this month.” Or “I want to grow my Instagram account by 2,000 followers in the next 3 months.”
- Be Specific
You should always be specific when it comes to setting goals. Don’t just say something like “I want more followers”, because it doesn’t serve much of a purpose if you don’t know how many more followers you actually need! Instead, think about what type of engagement or growth would make you happy and then target that number specifically.
There you have it! The five practices to help your Instagram GROW in 2023. Sure, there are many more things you can do to grow your account, but these five practices will get you started on the right path. If you follow these tips closely, then by next year we know that all of us will look back at this post with pride because we did everything right!