We have recently posted articles about what was new in social media or just working well for businesses in 2015. Now, on to the future! Here are a few of the social media trends we see on the rise in 2016.
- Slideshare. Kind of like a cross between YouTube and PowerPoint, Slideshare is a tool that lives on LinkedIn. The format is very similar to YouTube. The main differences are that you’re looking at solely professional content, and there is a mix of videos and slides (hence, the name). This is a great way to share knowledge as a business leader. Look for this to become a digital marketing standard for B-to-B in 2016.
- More e-Commerce. If you are a B-to-C business selling products online, your customers will be buying products in new ways 2016. New social platforms for online shopping will increase in popularity, such as Wanelo (“wah-nee-loh”, short for “want, need, love”), which allows consumers to search for, follow and recommend their favorite stores. You will want to be one of those stores as this site grows … but don’t forget about platforms most people are already using. The “buy” button so common to eBay will be everywhere in 2016, especially on Facebook.
- More to do on Facebook. The biggest of the social media giants wants its users to stay put. Increasingly, the links users follow from Facebook feeds don’t take them far; the content will be imported to a Facebook page so users will continue to see their ads, not Google’s. Watch for Facebook advertising to be even more effective in 2016 as a result.
That’s only three, of course. There’s a lot more going on in social media. Questions? Don’t hesitate to ask.
Happy New Year, everybody!