It was inevitable. Once the technology was there to support it, video arrived to dominate the internet. It is today the most consumed medium online, especially when you consider paid services like Netflix. Even if you don’t, YouTube’s more than one billion users is a pretty clear example that video is king of the 21st century internet.
ATTENTION SMALL BUSINESSES: this means that everything you put online should be video.
Just kidding! Made your heart skip a beat there, didn’t we?
Video is obviously a bit more time consuming to produce than text and images for your blog or social media. 100% video content is just not feasible. We’d be hypocrites if we suggested it was!
However, you SHOULD:
- Always include images in your posts, because they encourage engagement, and
- Make at least one video to display on your website that briefly explains what you do. It doesn’t have to be too fancy. It’s just your “elevator speech” (your business profile in the time it takes to ride an elevator) made available 24/7.
Here’s what we did:
- We wrote a bit of text that summarized our services.
- We planned out how we wanted the video to look (at least a little fancy – we are a marketing company).
- We purchased the rights to (inexpensive) music.
- We decided where to incorporate our logo, tagline and web address.
- We worked with a business partner to produce the finished product.
As you look ahead to producing a video, recognize that there is a lot you can do on your own. You may be able to do simple projects entirely by yourself. Where you’ve reached the limits of what you feel comfortable doing, reach out to your marketing consultant.
Want to know more about video? Just ask.