More often today we see that what used to be personalized services are turning into commodities. Your customers are too often just shopping for the lowest prices instead of looking for professionals they trust to help them determine what they really need.
Diners in fine restaurants ignore the server to order off the menu. Businesses purchase insurance online instead of working with a local agent. As an experienced professional in your field, you want the opportunity to offer the best solutions for your clients.
So do we.
DON’T SETTLE FOR ORDER-TAKERS
Don’t look at marketing products and services as ready-made, off-the-shelf commodities. The advertising landscape is more diverse than ever. There are hundreds of tools you can use to build awareness of your brand. It’s not enough to buy business cards, brochures, stationary, etc., throw whatever’s left of your budget into some media and go back to work. If your marketing “advisors” are merely order-takers, it’s time to demand more.
DEMAND A TRUE CONSULTANT
Develop a relationship with a marketing advisor you trust to oversee delivery of your brand messages across strategic platforms. A true professional will be delighted to have the opportunity to do this. It’s their passion. They also know they can be far more effective as holistic project managers. If you don’t have someone prepared to step up and become your outsourced marketing director, it may be time to look elsewhere.
In case you haven’t guessed yet, yes, we’re talking about ourselves! Farmhouse Creative is prepared to take your presence in the marketplace to the next level at a fraction of the cost it would take to hire an internal marketing director.
There. We said it. Contact us today to learn more about full-blown outsourced marketing from Farmhouse Creative!