Do people know more about you than what you sell? Do they know who you are?

If the answer is no, you might have a few misconceptions about your brand. We’d like to take a moment to correct those for you.

Misconception #1: “Customers only care about getting a good deal. Telling them about anything other than the quality of my product and its price is a waste of time.”

Truth: Buying behavior is driven by far more than price. Having a relationship with a brand – or believing they should – is one of the strongest motivators for consumers to buy. The reverse is also true. A poor relationship will trump just about any incentive.

Misconception #2: “I don’t have a brand anybody wants to have a relationship with. My product is pretty common.”

Truth: We all form relationships with everything we buy. It makes buying decisions easier. How do we choose a can of tomatoes, or a hamburger joint, or a gym? It’s either what we’ve always chosen (we’re already in a relationship) or we’ve been introduced by someone or something we trust. There’s always a story explaining that emotional connection. Successful brands figure out how to tell that story in a compelling way.

Misconception #3: “I don’t have a story to tell about my brand.”

Truth: Everybody has a story. You believed in your product enough to enter the marketplace. Your business invested in the community and now people want to invest in you. The person (or people) you are is your brand, and that’s ultimately what draws customers to your door.

Whatever it is, tell your story. Your customers will care because it gives them a reason to pick you. The relationship that follows will be worth every word.

Need help telling your story? Talk to us.