State of the Heart Hospice came to Farmhouse for help giving their brand a face lift. They were entering into their 35th year in business and wanted a brand that reflected who they are as an agency and where they are going in the future. Through consultation with Farmhouse, State of the Heart decided to completely re-brand. Says owner, Angie Rogers-Howell “Since client was interested in going in a totally new direction, I really wanted to change it up. We ditched the color scheme and got rid of the heart logo that they’ve used for 35 years. The new hot air balloon element and updated color scheme really differentiate State of the Heart from others in their industry and perfectly captures the vision for the company.”
After solidifying the new brand, we worked with STOTH’s Marketing Manager to create new stationery materials such as Letterhead, Business Cards, Envelopes, etc. We also created comprehensive collateral materials including Pocket Folders, Overview Brochure and several specific flyers marketing individual areas of their program. In addition, we were also able to take the new brand we created and implement that into a brand new website for the company. Now, State of the Heart Care has a fully integrated brand that customers, employees, and the community will recognize for years to come.
When asked what drew them to the project, Farmhouse Vice President, Matt Howell, states “These types of projects are what Farmhouse lives for. We love the opportunity to work with a client, catch their vision, and help bring it to fruition. Being able to envision a new brand concept and implement it from the graphic design process, to creating collateral materials, and wrapping a website around it is truly what we love to do. Brand management from start to finish!”